Denver based Musical heads to Scotland

Established in 1947 as an alternative to the Edinburgh International Festival (EIF), the Edinburgh Festival Fringe takes place in Scotland every August. It joins EIF as the world's largest performance arts festival and is on the bucket list of just about every music theatre performer and/or theater goer. 

In 2019, we visited the Edinburgh Festival Fringe, it spanned 25 days and featured more than 59,600 performances of 3,841 different shows in 322 venues. The atmosphere is one of comradery and artistry and over the year's the Fringe Society has embraced technology innovations with midnight augmented reality tours and a state of the art website.

Eigg the Musical tickets now available

It's no wonder why we might get excited to hear news that Eigg the Musical, a Denver based music theater show, will be participating in this year's festivities. They'll be performing a Scottish inspired work on the fascinating stories of Eigg, a small island in the inner Hebrides. The show is on the Fringe website and tickets are available for the lucky souls traveling to Scotland this Summer.

How to create a brand image for a new musical theater show

Creating a brand image for your new music theatre show can be challenging, but if you follow some basic design principles the process can be fun and rewarding. The first step is to find an art director who can put together a concise creative strategy for your graphic designers to work from. It's important to get everyone on your team signed up to the process and the strategy document to eliminate any anecdotal input from stakeholders at a later date. Keep your tactics focused on the execution of the elements provided in  the strategy document. Here's an example for a new show being introduced at this year's Edinburgh Fringe Festival. The process took roughly a month from start to finish and went relatively smoothly. The example below includes the initial creative strategy manifesto used to create the final design. Let us know what you think or if you need support with your next show. We'd be glad to help!

Creative Strategy (PDF) for Eigg the Musical Logo