Saturday, February 20, 2021

Online collaboration software streamlines artistic workflow

Artistic workflow has been changing quite dramatically over the last year. Making audio tracks for new Music Theatre works used to be a bit of an after thought, but since we are all collaborating remotely these days it's becoming more and more part of our processes. It doesn't seem that long ago that we'd all gather around the piano with sheet music in hand for our early rehearsals. Nobody was focused on producing audio recordings, but now it's all done online (digitally) and we can just save the parts for mastering at a later date.

Unfortunately, online latency issues between computers really prohibits audio from multiple sources in real-time So we use small in-home studios with audio software to record and deliver our tracks remotely. This too can be a bit troublesome, since everyone seems to use a different DAW and organizing all the files for your project is not for the faint of heart.

WYSIWYG Workflow Schematic

Over the last several months, the Performing Arts Project has been using the online collaboration software known as Soundtrap. The cloud-based application allows our development teams to work on their scores while the actors add their vocal parts in a cloud-based DAW. Once the parts are approved by the producer the audio mastering team creates the master tracks for the show.

Soundtrap has built-in notifications that can notify each participant when the project has been updated. This sort of functionality has been utilized by project managers in business for quite some time and is now being used to streamline the unique requirements found in an artist's creative workflow.


Monday, February 8, 2021

Get your Musical's soundtrack on Spotify

Music theater is ephemeral by nature and many of the songs we hear coming from our stages never make it to commercial streaming services like Spotify, Apple, Amazon or Google. Major record labels just aren't that interested in new musical theatre works and some artists are turning to an "Indie" label as a result. It's relatively simple to manage the song distribution for a single artist or group and the good news is that most streaming services will pay you royalties directly for each time someone plays your music.

April Alsup Records
FOR THE BEST

First you'll need to apply for a label ID or GTIN so your brand can be uniquely identified online. The cost is relatively small, but many of today's music streaming services have lots of independent labels and GS1 US provides you with a W-9 for any end of year tax liabilities. Let us know if you have any questions, we'd be happy to help.