Saturday, June 3, 2023

Integrating poster(s) into your music theatre show

There's always a whole bunch of collateral ideas considered when a music theatre marketing team embarks on their production journey and one of the most memorable is the poster. It's often used as a memento for the cast & crew, to market the event in local coffee shops and signed copies can be big sellers for audience members exiting your theater. Sometimes new shows implement a strategy using multiple posters; for example, the show Eigg the Musical rotates through images that correspond to the perspectives of different characters in the show. This can breath life into the overall campaign by providing intriguing clues on the storyline. Here's the result.

Eigg the Musical poster "Land Grab" Eigg the Musical poster "Margie's Flick"
Posters for "Eigg the Musical" performances in Edinburgh Scotland

The Edinburgh Festival Fringe is the largest performance arts festival on the planet, in 2019 it spanned 25 days and featured more than 59,600 performances of 3,841 different shows in 322 venues. Established in 1947 as an alternative to the Edinburgh International Festival, it takes place in Edinburgh every August. 🎭 😀