Posters for "Eigg the Musical" performances in Edinburgh Scotland
Saturday, June 3, 2023
Integrating poster(s) into your music theatre show
There's always a whole bunch of collateral ideas considered when a music theatre marketing team embarks on their production journey and one of the most memorable is the poster. It's often used as a memento for the cast & crew, to market the event in local coffee shops and signed copies can be big sellers for audience members exiting your theater. Sometimes new shows implement a strategy using multiple posters; for example, the show Eigg the Musical rotates through images that correspond to the perspectives of different characters in the show. This can breath life into the overall campaign by providing intriguing clues on the storyline. Here's the result.