Tuesday, November 1, 2022

Brand identity for NEW music theater works

One thing theatre groups often overlook is branding for their new music theatre shows. There are a lot of hats for a theater's marketing team to wear and sometimes there just aren't enough resources for this sort of thing. Large advertising firms typically have whole departments dedicated to branding and strategy. There's a whole bunch of catch phrases they use during the development process; target audience, single net impression, user personas, CTA (Call to Action), positioning, messaging to name just a few. PAP's marketing team has decades of experience in this space and best of all, they're fun to work with. Here's several examples we've collected for you. Just give us a call and let us know how we can help with your project.


WYSIWYG: (WIZ-ee-wig) exposes a world where people live life defined by others.

WYSIWYG the Musical Logo
Logo: WYSIWYG the Musical


The Age of SisyphusSisyphus must teach the citizens of Corinth to embrace free will, despite the wrath of the Gods.

The Age of Sisyphus Logo
Logo: Sisyphus the Musical


The Burgess and the LairdThe Isle of Eigg has a long history of conflict, can the inhabitants take control?

Eigg the Musical Logo
Logo: Eigg the Musical


When it Rains it Poursa real life romcom, a timely tale of authenticity, self-love and acceptance.

When it Rains it Pours the Musical Logo
Logo: When it Rains it Pours the Musical