Tuesday, February 28, 2023

How to create a brand image for a new musical theater show

Creating a brand image for your new music theatre show can be challenging, but if you follow some basic design principles the process can be fun and rewarding. The first step is to find an art director who can put together a concise creative strategy for your graphic designers to work from. It's important to get everyone on your team signed up to the process and the strategy document to eliminate any anecdotal input from stakeholders at a later date. Keep your tactics focused on the execution of the elements provided in  the strategy document. Here's an example for a new show being introduced at this year's Edinburgh Fringe Festival. The process took roughly a month from start to finish and went relatively smoothly. The example below includes the initial creative strategy manifesto used to create the final design. Let us know what you think or if you need support with your next show. We'd be glad to help!

Creative Strategy for Eigg the Musical Logo
Creative Strategy (PDF) for Eigg the Musical Logo